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Design that Sells

Hi lovely!

I’m Stacy Barnes. I’m a brand strategist and graphic design instructor specifically for online coaches and course creators.

I’m committed to making the DIY design process as easy as possible, as well as help you create DIY graphics that make it look like you hired a pro.

I’ve worked with high level, 6+ figure entrepreneurs to help create graphics to up-level their brand.

But you don’t need to have a 6 figure business to have amazing graphics.

Stick with me and I’ll show you the essential tools to create work you’d be proud of.

I’ve worked with a few designers, but Stacy is the one that I find myself constantly recommending. Her end products are always GOLD and I’ve gotten compliments from my audience saying my content is so perfectly “on brand.”

Zach Spuckler from 2015

How I leveraged design to grow unknown businesses

marketing + design = success

CASE STUDY #1

Sunday Romance

I was able to get the attention of high-level wedding pros by setting up a well-designed website that looked like I was in business for years. Don’t get me wrong, I wasn’t trying to con anyone. BUT in order to get the attention of seasoned professionals, you should look like you know what you’re doing.

It did take a bit of networking and putting myself out there to make those connections, but good design certainly helped. When you send emails to collaborate or work with someone, they will check your web presence. They don’t want to waste their time on someone who’s going to leave them high and dry.

The would almost always return with comments like, “Your site looks great. I’d love to work with you…” Those collaborations turned into a series of blog and magazine features, which turned into a series of paying clients.

wedding featured on Ruffled Blog

CASE STUDY #2

Made Market

Made Market’s first iteration was a craft fair on the brink of extinction

The first version was a fundraiser called “Project Messy” with a mix of local vendors. Foot traffic was low and the founders were not keen to bring it back.

With the help of craft veteran Sarah Baumgart of Big Feather Little Arrow, we created a new marketing strategy, which included high quality graphics.

Despite being unknown in the handcrafted industry, we were able to attract big name vendors, with large followings

As a result the show has continued to do successful bi-annual shows, with lines out the doors and customers willing to pay a premium to get VIP treatment.

Good News

I can teach you how to create amazing graphics for yourself. 

Best Part

I’ll show you how using only free or inexpensive tools. 

It started with an MMMBop… or was it Microsoft Bob?

I remember when I first got my hands onto a Word Processor that could do more than one font. My dad had created a Microsoft Bob account for me to do my homework. When I found out you could change the font, I was hooked.

Yes, I made the mistake of using Lucida Calligraphy, Papyrus, Comic Sans (though I was quick to dismiss Comic Sans before dissing it was cool). 

Then came Geocities, where I became a web designer at 16, creating my very own Hanson fan page. 

Ta da, a designer was born…

“Design is the silent ambassador of your brand.”

Paul Rand

As other hobbies faded away (guitar, fashion design, Hanson), my passion for design continued.

I went to the University of Florida to study business and marketing, then went on to get a technical certificate from Valencia College in Graphic Design.

Even though I didn’t get started in marketing right away (give or take a decade), I found a way to merge my two passions together.